At PURELAND Beauty we are all about purity in our products and the purity of the land we use to grow our conditioning botanicals. So, we use “Natural Farming” techniques… which means: NO GMOs – NO PESTICIDES – NO WEED KILLERS – NO CHEMICAL FERTILIZERS are ever used on the land or plants that create PURELAND products.
For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher.
Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
ELC carefully develops high quality products while maintaining standards that are gentle to our environment. Our respect for nature is clear from how we create our products to our environmentally friendly, biodegradable packaging.
