The Deep Conditioning Hair Routine Crucial for Winter

Bring life back to your locks: Elisha Gotha has a lesson on deep conditioning to get your hair through winter.

Are You Parting Your Hair The Right Way?

Changing up your part is the easiest way to make yourself look more attractive and change up your style.

How to Master the Snatched Ponytail—It Will Become Your New Go-To!

Hairstylist Michelle Finlayson shows you how to create the snatched ponytail that can be high-glam or everyday.

Our OLAPLEX Unretouched Promise

At OLAPLEX we are committed to making you and your hair as beautiful on the outside as you feel on the inside. We believe our content should empower you. Moving forward we will strive to provide content that is unretouched, unapologetic because you are unstoppable!

100 Years of Ponytails | Allure

Take a look back at the last hundred years of ponytails. From the Judy Garland inspired half-pigtails of the 1930s, the Brigitte Bardot inspired tousled ponytails of the 1960s, and the runway inspired bubble ponytails of today, heres how ponytails have transformed over the last century.

3 Easy Hairstyles Using Twisting

No heat required! Michelle Oliver shows us 3 gorgeous looks using hair twisting.

This is Olaplex

Building bonds and making hair happy one person at a time! We’re going to be posting more content here on the Tube’! Product education, hair tutorials, silly videos you name it we’re doing it! So come back soon to see what’s next. Comment below if there is something you want to see us create here.